From new package design to site overhaul, TV spots, subway campaigns, social ads, photoshoots, printed mailers, (and more!) when it came to communication at Nutrafol, my team and I did it all.

It’s been a privilege to be a part of Nutrafol’s commitment to health and hair wellness for nearly 4 years. #KeepGrowing

A series of videos to showcase Volvo’s exclusive service programs designed to make “life less complicated”.

The campaign consists of 6 spots that I wrote, art directed, produced, and finished.

Originally intended as an online-only series, Volvo was so thrilled with the work that it was used for broadcast—and re-licensed 3 years in a row.

Yeah, there’s Easter, Christmas and Halloween, but did you know there’s a candy-worthy holiday to celebrate every day of the year?

At Terri & Sandy, I created over 365 designs to illustrate how the iconic candy company, Peeps is deliciously relevant all year-round.

Recipes, Tips, and Techniques from the Artisans of New York's Premier Food Hall

Book by Cree LeFavour and Michael Phillips

From Apples all the way through Za'tar, I created 26 watercolor illustrations to represent each chapter of the ABC's of New York's Chelsea Market.

Plus, I got to do with two of the greatest people in the industry; Charlotte Strick and Claire Williams at their design studio, Strick&Williams.

Book cover, spine and back illustrations.

The Night Guest by Fiona McFarlane. Published by Farrar Straus and Giroux.

Commissioned for exterior wall murals at The Zazza Building in Williamsburg, Brooklyn.

The cover and interior illustrations I made for Cocktails on Tap combine the use of hand drawings and vector. 

Art Direction for Frozen Meet My Family Holiday Campaign for 2015

1.3 million views | 3.7 million impressions

Part of the incredible power of Frozen is that the characters form a strong bond that transcends the individual. Two sisters, a reindeer, a snowman and a band of mischief-making Snowgies come together to form an unlikely family. They may not be perfect, but they have each other. And that’s a beautiful thing. 

This idea presents the Frozen family as an animated extension of the modern family - a group that includes both traditional and nontraditional faces. The appeal is that no matter how your family members look, act, or express themselves, they’re still YOUR family. And during the craziness of the holiday season, it’s important to remember that “family is the best gift of all.”